The two most critical components of market segmentation are demographics and Psychographics. Demographics and Psychographics help companies and brands understand who to target, where to target, and how to focus (Samudzi, 2018) Communication as a form of marketing is not merely an approach to getting consumers’ products; instead, marketing/communication is how leaders create cultures of buy-in, which foster inclusivity. Inclusivity as a source of competitive advantage is where every leader must take their focus. At this junction, I see a disconnect, and I feel that organizational cultures must look at communication as a way to create cultures of inclusivity that focus on needs.(Nagelbush 2020)
A strategic approach to change management!
The strategic approach to change management and inclusivity must comprehensively investigate the impact and influence of a lack of inclusivity in organizations—deficiencies in dealing with and finding opportunities for growth within the disruption of change agents when they arise. The strategies and skills required to identify the business problem which drives the projects that I’m selecting surround every organization’s ability to realize the opportunity that comes with the disruption of change. Analyzing strengths and weaknesses and threats provide a chance to see where an organization may be deficient, which allows this author to realize the core competencies of the problem at hand.
You Forgot about Inclusivity
The business world forgot about inclusivity and instead used communication tools to avoid discriminative environments, which was and is still needed. The need to communicate and be inclusive around communication is because inclusion can only happen with effective communication and as an organization, and a Decent Human Being, you want the most highly qualified candidates of people and employees in your environment. In most instances, the business benefits via inclusion, because a melting pot of ideas and creativity is capable of bringing more vision to the production process. But in a job that requires no creativity, diversity issues do not necessarily change the outcome. Communication remains very important, regardless of the job functions in a diverse work environment.
THE CHANGE MENTOR 