The two most critical components of market segmentation are demographics and Psychographics. Demographics and Psychographics help companies and brands understand who to target, where to target, and how to focus (Samudzi, 2018) Communication as a form of marketing is not merely an approach to getting consumers’ products; instead, marketing/communication is how leaders create cultures of buy-in, which foster inclusivity. Inclusivity as a source of competitive advantage is where every leader must take their focus. At this junction, I see a disconnect, and I feel that organizational cultures must look at communication as a way to create cultures of inclusivity that focus on needs.(Nagelbush 2020)
Published by Joel Nagelbush
Mr. Joel Nagelbush currently serves as the CEO of The Change Management Company LLC, a company that Teaches people and organizations how to find Purpose in Change. In addition to his role as CEO, Joel serves as a member of the National Speakers Bureau and a Wish Granter for the Make a Wish Foundation®. Also, Joel is an Ambassador for the Life Alliance and Organ Recovery Agency (LAORA), where he raises awareness of the benefits of organ donation through public speaking, media events, and community outreach. Joel holds a Master of Science degree with a Certificate in Strategic Human Resource Management from Capella University and is a Doctoral Candidate in Strategy and Innovation at Capella University School of Business and Technology View all posts by Joel Nagelbush
THE CHANGE MENTOR 